The Distraction of Technology: Working the Problem

This came across in my Google Reader and got my attention. Shane Hipps, pastor of a church in Arizona, recently spoke at a conference about how technology pulls us from being in the present “now” moment. According to the article “Shane argued last night that this is not healthy, nor is it Biblical.”

I don’t know Shane, but that takeaway summary of his message gets me to thinking. It’s fair to say that he is struggling to address a very real issue shared by many pastors and churches. It’s an issue that has been unraveling before our eyes for many years. Technology has become so ubiquitous that no longer is the internet just in our homes and office, but the internet is sitting in nearly every seat and every pew of every service.

Pastors, who are driven to care for and protect their congregation from negative influences, are seeing the effects of this and reaching to find appropriate responses. For years they have been left to perform damage control for families devastated by the darker influences of the web. I also think it’s fair to say that many are arriving at the same conclusions that Shane expressed that “its not healthy, nor is it Biblical.”

When I hear this perspective I completely understand it. And left at that point, that “shut it down” reaction, I believe couldn’t be more wrong. While well intentioned, I venture to say it’s based on fear and a lack of understanding of what’s really going on. I have a lot of compassion for these leaders who have seen a lot of the negative influence of technology on the families they care for, and who feel ill-equipped to provide a viable response.

Can technology distract and exert a negative influence over our lives? Absolutely, and we should do everything we can personally to own responsibility for that and battle against it. It’s just that I’m deeply persuaded that this is not the only thing going on here.

A new Time.com article “Twittering in Church, With the Pastor’s Encouragement” just went up today. Here are some pastors eagerly embracing technology in their churches and I applaud that.

I do often wonder though if we understand the why of technology, or if we rush too quickly to adopt something because it’s “cool” and gives us buzz credibility.

There is a tremendous opportunity here if we are willing to ask ourselves some hard questions and be open to some new answers. But before we dive into stabbing at ways to use technology, I want to “work the problem” and gain a better understanding of the situation. Working from that place of understanding what’s really going on I believe will steer us clear of technology as a problem and ignite the potential of technology as a powerful advantage. I have some thoughts.

Remember the MP3

Whenever I see new technology breaking into our lives, I think back to the dawn of the MP3 and Napster. Remember how the recording industry was freaking out, lawsuits started raining down, and 14 yr old kids were dragged from their homes in handcuffs? (Did that last part happen….maybe that was a movie)

Didn’t the industry see the tremendous opportunity right in front of their eyes? People wanted their music, and were willing to go to simple, easily, and totally illegal lengths to obtain it. Unfortunately, because we know what came eventually from Apple, the music industry’s response was a completely negative response to their consumer.

Finally Apple showed the way with the introduction of the iTunes store AND the iPod, never the two shall part. But that awakening took way too long.

Did (does) piracy need to be attacked? Yes, no question. For that to be the first and for a long time only response was a huge misstep that likely cost the industry major coin and certainly major face.

Let’s Work the Problem

I’ve been working in technology for 14 years both creating software and interactive experiences for marketing, advertising and promotions. I’ve been working in and around ministries for nearly 20 years. Early in my career I managed the customer support team at a software company. I learned what it meant to “work the problem”, to ask the necessary and sometimes inane questions peeling back layer by layer until you have a more full understanding of what’s really going on.

And you know what you came to expect? The problem you thought you had is not really the problem. The actual issue you arrive at is almost never the originally reported issue. And if you stop short and fix only the reported issue, you’ll have that same or an eerily similar issue back on your desk very soon.

Until we really understand this issue of technology in our churches, or at least pause to gain a more foundational understanding of it, we cannot hope to have an effective response.

I’ve been searching high and low for some really good discussion of that, and what I’m mostly finding is how churches are using technology (lately it’s all twitter related). I’m not seeing much discussion into the why, and since this mobile technology is being driven mostly off the platform, it seems that we can learn a lot that can guide our chosen how by better understanding the why from those seats.

Here are the questions I’ve been asking myself for the past year about this issue and some of my initial thoughts. Please chime in. What are some of the questions this raises for you? What are some of your reactions to these issues?

Are distractions only unhealthy? Is there such a thing as a healthy distraction?

Some of my most life changing moments have come during church, during a distraction when the pastor said something that led me down a personal rabbit hole. How about you?

Why are people checking their Facebook, Twitter, MySpace, email, blogs during a church service?

I’m reminded of Malcolm Gladwell’s “The Tipping Point” where he discusses the extensive studies Sesame Street performed. When children looked away from the television and removed their focus, it was determined that it wasn’t because the content wasn’t interesting, but that the children didn’t understand or feel the content was relevant to them.

What does this tell us about what people want and how they want it?

Does technology pull us out of the “now” moment, or just your “now” moment?

Just as technology can distract us toward unhealthy interests, I see a massive potentiality to absolutely immerse us in a moment. As a speaker, I want people fully engaged not in me but in the content I’m presenting. I have a specific outcome in mind that steers and guides the presentations content and method of delivery. What do I care if your mind wandered off to explore a detail of the presentation so long as it was healthy and productive towards the desired end result. As a matter of fact, isn’t that kind of personal exploration and discovery a much more potent experience that just taking the speakers word for it?

Is the message or presentation not interesting enough to hold their attention?

Maybe. But not at my church, St. Louis Family Church. Pastor Jeff Perry is a dynamic speaker, highly engaging and often entertaining. In 20 years at this church one thing I’ve never been is bored.

Is technology really to blame, or is it just a visible and thus convenient target?

I’m gonna say convenient.

Were people’s attention wandering long before their had a mobile device in their hands to tip you off?

Ouch. _sting_

What does this open, blatant disinterest during a service reveal about the speaker and the service format and content?

I don’t think it necessarily means the service isn’t engaging and interesting, but I think it tells us a lot about how we are beginning to prefer to interact with content.
- we want control, not just a passive experience
- we want a two way conversation and a voice

Final Thoughts….For Now

It occurs to me that I’ve used “we” on both sides of this deal, both as the content provider and the content receiver. I have a vested interest in seeing both sides succeed, and I think that technology isn’t the problem. Technology is the answer.

How can technology be used, how is it currently being used, what does the future look like? I’ve stopped short of delving into possible answers here in this article. This is about understanding the issue.

I feel for Shane and I understand why that is a hot conference topic. I don’t begrudge anyone for coming to those very same conclusions. While many see danger here, and while danger is present, I can’t help but get very excited at a monumental opportunity to turn this thing on its head and see what unimaginable things God can accomplish.

What are your thoughts? What problems have you seen arise here? How are your churches fielding these issues?

Let’s talk.

[ the opinions expressed in this article are my opinions alone and do not necessarily reflect the views of my clients or my church ]


GeneralPermalink

@angieortinau, my research assistant, sent me a slew of links to articles about churches using Twitter (primarily). Twitter is definitely all the rage, but this is really not just about Twitter. Right? What is it really about? What’s really going on? Those are the questions I keep asking when I read these articles.

http://www.churchmarketingsucks.com/archives/technology/
http://johnvoelzblog.blogspot.com/2008/06/twitter-church.html
http://www.churchmarketingsucks.com/archives/2008/01/twitter_for_chu.html

Posted by (JavaScript must be enabled to view this email address)  on  05/03  at  10:49 AM

I consider the topic to be a heart issue. I don’t think it has much to do with Twitter or an iPhone, or even technology in general. Sure, those are the visible means to an end that someone might see but those could change in a month or a year and one would still be left asking the same questions.

I think to ask ourselves is technology allowed in church is asking the wrong question. If you are going to ask yourself that then consider broadening the question by asking, is technology allowed in my life at all. That, for me, is more appropriate. Whatever answer one concludes than that ought to settle it for them regardless of the environment. I’m not saying there are not “rules” for different things. However, in this particular case with “church” and “life” I personally find them inseparable. To try and separate them is where I think we get into a situation like this where we consider allowances, or not, based upon environment. I would say, it is not about environment but about your life. Drop the “church” from the Time.com article and replace it with life. Sounds a little different, huh? But I think much more appropriate.

Posted by (JavaScript must be enabled to view this email address)  on  05/03  at  11:56 AM

@justinblunk - Very good point re: environment. I think that’s a big issue we’re seeing here is that people are no longer changing behavior based on environment.

I’m sure this started much earlier, but the mobile phone headset, especially the bluetooth headset, comes to mind as an example. People really started to react strongly to people walking everywhere with an ear bud on, and you couldn’t tell if they were (are) talking to you or the person on the phone. And how about people taking phone calls in restaurants, loudly? We’re still learning how to do these things with any kind of consideration.

What’s clear is that our behavior, our preference for convenience and our preference for how we can to use technology regardless of environment or consideration for those around us is changing our society and demanding that our environments adapt accordingly.

Posted by (JavaScript must be enabled to view this email address)  on  05/03  at  12:09 PM

David, thanks for posting…great questions!  I would probably have to read Hipps’ book or hear his lecture to give a really educated comment, but from the tone or your blog I can guess where he is coming from.  These are issues I’ve thought about quite a bit myself as well…  a couple of things to think about: 
1) I think that warnings about technology are valid and even needed in the church and the culture at large.  Our current cultural moment is in a massive love affair with technology and our ability and drive to idolize anything and everything under the sun requires that we as the questions pertaining to our heart toward God and others.  Technology, man’s ingenuity, for all the great(and horrible) things that it has provided is not necessarily amoral and should not be naively accepted as good and productive, especially by the church. 
2) Your question: “What does this tell us about what people want and how they want it?”  I don’t feel that question or line of thinking could be more off target… just my humble opinion of course, but I think one reason for the anemic condition of the broader church in the US is precisely that line of reasoning that says the church should work to be “relevant” and “connect” and all other over-used seeker-friendly terminology.  If it is what people want and how they want it, then simply have download-able sermons and songs of all stripes on a web site and people can do that at home.  But as you know, that’s not church.  The church is messy and real and requires something of people. 
Don’t get me wrong, I’m not anti technology… but I don’t think that is the biggest need in our churches today (or any other day for that matter).  The medium can, and does alter the message.  The gospel is not simply information to be downloaded to smart phones or anything else.  And if the church gets the gospel wrong, then no amount of technology (in that church) will help to portray and extend the kingdom of God on earth.  I think it is important for all believers that live in our age/culture to “disconnect” from it all and examine our hearts, remember that we are dust and say again with Job, “naked I came into the world and naked I will leave.” 
Just my thoughts on the matter…you did ask!  Now, I have to go update my Twitter!

Posted by (JavaScript must be enabled to view this email address)  on  05/03  at  07:31 PM

Thanks for taking the time to comment Forrest. A lot of us are thinking and trying to comprehend what is going on and what the proper and beneficial use should be (if any). You raise great points.

“I think that warnings about technology are valid and even needed in the church and the culture at large. “
YES! I totally agree. I think if that’s all we do, if that’s where we stop, then we are missing it. And listening to people to understand why they use the technology as they do, why they are so passionate about it, that that is a more productive course to developing the appropriating training, warnings, and proactive tactics to leverage the same technologies for good.

“massive love affair”
Oooh, that raises a good question. Why are people so passionate about their iPhones and smart phones and netbooks and whatever else is next? Why won’t people shut up about Twitter? What need or desire or bottomless vacuum is being satisfied within the individual? I venture to say there are elements of deriving identity and community acceptance.

I was in a recent marketing meeting with several firms, and one firm in particular presented the results of their research into the motivators for this tech-driven demographic. The three top drivers are:
- discovery: they love to be the first to find stuff
- social credit via sharing: they love to win points with peers by sharing the latest discoveries (viral junk, artists, songs, tv shows, movies, etc)
- games: they love to play em

“one reason for the anemic condition of the broader church in the US is precisely that line of reasoning that says the church should work to be ‘relevant’ and ‘connect’”
Nice point! There is a lot of that going around. But surely you’re not suggesting that we should not be interested in being relevant and connecting with people?

How do we NOT compromise to the point of being anemic while still maintaining relevance and connecting? Possible? I think there’s a balance here that begins with understanding WHY we want/need to be relevant. I don’t think it’s to gain cultural acceptance, but to gain entrance into hearts and minds so people will see afresh the uncompromising gospel.

“The church is messy and real and requires something of people. “
I say that all the time, ha! It’s dirty and messy and that’s life. This whole (soon to be) series of articles is really about people and relationships. That’s the focus we can never lose sight of.

“And if the church gets the gospel wrong, then no amount of technology (in that church) will help to portray and extend the kingdom of God on earth. “
YES, amen! Well said.

Posted by (JavaScript must be enabled to view this email address)  on  05/03  at  08:13 PM

Dave-O,

Great post and great questions. As with any issue where spirituality meets culture, we have to find the healthy boundaries. I would not call any recent technological advances “unbiblical” as the Bible has nothing to say about Blackberrys, email, texting, iPhones, Facebook, or Twitter. I see these technological advances as great opportunities for the church. We should use all of these forms of media to preach the gospel and explain biblical truth. Nevertheless, the media does have a way of changing the message so we have to be careful.

One problem that I see is when churches assume that virtual community is biblical community. It is not. I have had conversations with other pastors about how social networking has created an added dimension to ministry in the local church, but we all agree that social networking via online media is not biblical community. It can lend a hand to help create community. It is a great discussion starter when people are in real community, but in and of itself it is NOT the biblical view of community. In my small group, I make people shut off their “Crack-berrys” and engage with the group that is in the now. So yes it is true that technology can prevent you from connecting in the “now” moments.

On the flip side, it can aid community. People can engage with you at a safe distance online and the feel a bit more comfortable in talking with you live in person. For example, people will see online that I am Bob Dylan fan and that has sparked more than one conversation with people when they are talking with me in person. So technology can help lead us to community, but it cannot be a substitute for real life interaction….sitting face to face with someone and talking, listing, praying, empathizing, loving, celebrating, etc.

I really would like our church to increase what we are doing online. I may have to find a talented web designer to redesign our site this summer to help. Hmmmmm…who can I ask for help???

Derek

Posted by Derek Vreeland  on  05/05  at  08:48 AM

Thanks Derek. Those are great points about media changing the message and online not being a substitute for real, biblical community.

As EM Bounds said, “Men are God’s methods”. While the church scurries around looking for the latest methods, God is looking for men and women consecrated to Him. Any substantial impact with technology is going to have the indelible imprint of authentic, caring people.

Posted by (JavaScript must be enabled to view this email address)  on  05/05  at  10:51 PM
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