I’ve been seeing quite a few blogs and tweets lately about the church’s struggle between relevance and message. This topic is at the forefront of many minds perhaps in response to the recent national chatter about churches experimenting with Twitter and other social technologies.

That’s the connection I see anyway, but I’m sure it runs deeper to a larger discussion of the emerging and emergent church movements.

Whether it’s maintaining cultural relevance or implementing some crazy new social media technology, the question needs to first be “why?” If you don’t know why you’re attempting to be relevant (some people just don’t give a hoot), and you don’t know why you’re evangelizing your church for Twitter, then you’re operating at the behest of an agenda not your own. Someone’s advertising is working on you.