Case Study: Shape Shifters by Derek Vreeland
Client: Dr. Derek Vreeland, author
URL: www.derekvreeland.com
Design: Kerry Layton
Overview
The site promotes Derek's first book "Shape Shifters" which he is self-publishing and, of course, self marketing. The site introduces the book, provides a free chapter, showcases endorsements and speaking events, and sells. Search Engine Optimization was of primary importance, as it almost always is.
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